PERFORMANCE MARKETING

WHAT IS PERFORMANCE MARKETING: HOW IT WORKS, CHANNELS AND BENEFITS

WHAT IS PERFORMANCE MARKETING: HOW IT WORKS, CHANNELS AND BENEFITS

There is gazillion ways to market your business digitally. It includes social media marketing strategy, influencer marketing, content marketing, SEO marketing, email marketing, PPC, Affiliate marketing and the list go endless. Performance marketing is also one such online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved such as clicks or conversions. With performance marketing in place, advertisers or businesses only pay when actual action is taken like when an online buyer has made an actual purchase through their page. The performance marketing arena is the one most neglected or ignored, as not much businesses talk…
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