Over the past few years, the e-commerce sector has experienced exponential growth.
The e-commerce market value will escalate to $350 billion by 2030.
The e-commerce market growth is encouraging innovators to bring unique propositions and applications to ensure the growth is sustainable for a long time. AR Live shopping is such a potential e-commerce trend that it is frequently coming to the headlines.
People nowadays prefer novel ways to scroll down products online and purchase them. Consequently, brands also strive to meet consumer expectations by experimenting with the latest and most advanced technologies like Augmented Reality. Since AR offers a transparent shopping experience, Augmented Reality development for e-commerce becomes evident. So, AR live shopping is paving the path of a novel online shopping ecosystem. On the one hand, brands can make their product more presentable. While on the other hand, consumers can get a 360-degree holistic view of products before they purchase. So, AR-driven online shopping bridges the gap between conventional brick-and-mortar shops and modern e-commerce stores. Besides filling the void, AR live shopping enhances and revolutionizes online shopping experiences. How? Let’s find it.
AR Live Shopping: What is it?
Live shopping has generated supreme interest worldwide for the last two years. Live shopping allows customers to watch a stream, communicate with the host and other viewers, and buy the featured product on a single platform.
Despite being novel, even live shopping holds its limitations. Customers can not get a whole sensory experience of products while shopping online. It is one of the most prominent challenges running across the e-commerce sector. On the other hand, a brick-and-mortar store allows customers to try on clothes or another item, touch fabrics or materials, or see by themselves how a couch looks in a room.
Here comes AR live shopping. Augmented reality allows consumers to get deeper information about the products. Customers can check out how the dress will look on them or how the sofa will fit into their living room space with the help of AR e-commerce applications. AR integration will allow customers to dig deeper into the products, even in live shopping. Earlier, these things were not technically possible in e-commerce. However, AR live shopping offers a brilliant way to provide customers with the most critical information about your products right from the comfort of their homes. You can either build an in-house team of immersive technology experts or partner with a reputed Mixed Reality company. The AR implementation will become a sure success of your e-commerce business.
Implementing AR Live Shopping in E-commerce
AR live shopping acts as the bridge, linking the gaps between traditional shopping and advanced online shopping. Brands must adopt advanced technologies like immersive technologies, 3D visualization, three-dimensional product imaging, and AI-driven analytics to bring engaging shopping experiences to customers. The following are the most prominent benefits of implementing AR e-commerce live shopping:
Virtual Try-on
What do you do while buying clothes, accessories, or even furniture from a brick-and-mortar store? You go to the trial room and check how the dress or addition will look good on you.
What if you can do the same while purchasing your things online? Augmented Reality-enabled e-commerce applications allow e-commerce business owners to offer the virtual try-on feature to their customers. It gives customers compelling demos of how the products will look on them. Customers can even check how a bed will fit into their bedroom or a sofa in the living room. Customers will only be able to visit the store physically.
AR-driven Product Manuals
Not only do the manufacturers get irritated with product returns, but also the customers want to avoid the product returning hassles on the e-commerce sites. Besides trying on products, customers do other things before they purchase products. Customers carefully read the product manuals and reviews from other buyers before making a purchase.
An AR-enabled interactive user manual allows shoppers to learn about every tiny detail regarding product features and functions. The user manual even guides them in the right usage of the product. This kind of approach enables buyers to have a better product understanding. It will facilitate them to make quick and well-informed decisions while shopping online.
AR Mirrors
AR mirrors create a life-like virtual reflection of customers standing in front of the mirror. It helps customers buy clothes and accessories, choose hair color, makeup, and many other things. It is another version of the virtual trial room. Although it holds limitations between the physical contact of the products, buyers can still understand the product clearly.
Final Thoughts
To conclude, AR live shopping is a game changer in e-commerce. These upper-mentioned benefits point to the apparent fact. Augmented Reality Development is not only crucial for media and entertainment. The e-commerce sector can also leverage Augmented Reality to enhance customer experience. When the shopping experience gets refined, the customer experience will automatically go to the top of the world.
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