4 Proven Strategies To Promote YouTube Channel [2023]

It was much simpler for content creators to stand out when there weren’t as many YouTubers or companies using the platform in the beginning. In 2022, there are about 15 million active YouTube video creators who are producing 500 hours of content every minute. Hence, in order to promote YouTube channel, you must use the proven strategies so far.

In light of this, you should consider the important factors to promote YouTube channel so that it stands out from the competition. And what would the cost of promotion be? Fortunately, you can promote your YouTube channel using a variety of tools, strategies, and hacks without spending much money at all.

We’ll discuss some of my preferred free strategies for promotion in this blog.

1. Create Interesting Content

You can apply a variety of strategies to draw people to your channel, but none of these strategies will make up for poor content. The truth is that no one wants to invest in poor content.

Make intriguing content that will keep the audience coming back again and again if you want to drive an audience and get them to subscribe. This is the most important factor to promote YouTube channel.

Pro-Tip: For inspiration, look to other experienced content creators in your niche. What about their videos do you like best, and what would you change? Determine the type of content you want to create using the responses you receive.

2. Incorporate Keywords Into Your Tags, Descriptions And Titles

Every day, hundreds of thousands of videos one can add to YouTube. You must use keywords in your headlines, descriptions, and tags to make sure your target audience can watch your videos.

You may access free resources like Google Keyword Planner from your Google Ads dashboard. One doesn’t need to run advertising campaign to use it, so don’t worry. You just need a Google account.

Pro-Tip: Entering the subject of your video in the YouTube search bar and utilising the autosuggest feature to uncover terms and phrases you should use in your content is one of the simplest ways to find the perfect keywords without using any software tools.

3. Utilize Hashtags

The keywords you discover can also use to make hashtags for the titles and descriptions of your videos. The content of your video could also provide concepts for a hashtag. If, for instance, you interviewed a well-liked guest on your channel, you might use their name as a hashtag to draw their followers to your content.

Pro-Tip: To identify the best hashtags for your content, check out other YouTubers in your niche to see what they are using.

4. Make Your Thumbnails Unique

Your video’s thumbnail gives viewers their first impression, and as we all know, first impressions are irreversible. Create a distinct, alluring thumbnail that will entice people to click on your video in order to capture their attention.

YouTube thumbnails that stand out frequently combine the elements listed below:

• Images having great quality
• A face (humans naturally focus on faces when it comes to photos)
• Vibrant, clashing hues
• Bold text with a maximum of six words

Pro-Tip: I use Canva’s free YouTube thumbnail maker for my own YouTube videos. With Canva, there are a tons of colourful stickers, bold fonts, colors, and background images to choose from, and the thumbnail templates are already having the right size. Additionally, I can add my own photographs to the template from my computer or phone.

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